Both tablets run on a customised Android based platform, with Amazon integrating their own products and services. Users get the likes of Whispersync, including games and access to a number of apps, music, books, magazines and movies from Amazon.
The 7-inch touchscreen tablet offers 1280 x 800 pixel resolution display and it will come with 16GB and 32GB internal storage and a front-facing camera with 11 hours of battery life with a 1.2GHz dual-core processor.
The Kindle Fire HD tablet is available at £159 with 16GB storage and £199 with 32GB storage for pre-order right now and will be released before Christmas where it will battle it out with the iPad 3 and the Google Nexus 7 to see which tablet comes out on top in the fall.
Amazon are also releasing an updated version of the Kindle Fire tablet which was released in the USA last year.
The Kindle Fire tablet offers a 1.2GHz processor and 1GB RAM for 40% faster performance than the original Kindle Fire with a 7-inch 1024 x 600 pixel resolution display. It measures 189 x 120 x 11.5mm and weighs 400g. It has 8GB of internal memory and offers 9 hours of battery life.
The Amazon Kindle Fire tablet will cost £129 and is available for pre-order right now for consumers to reserve to get before Christmas.
